Silver Anvil and Silver Lining

I've learned a lot about being grateful this year.

It's been a good news kind of year for me. (Well, with the major exception of having my PR agency position eliminated. That was very bad news.) I earned my APR designation from the Public Relations Society of America in January, won an award from my local PRSA chapter and started doing social media workshops for executives. In February, I gave a presentation about social media for nonprofits as part of the Council of PR Firm's effort to give back to communities across the country. You can see that slideshow on my LinkedIn profile.

In March, my position was eliminated. Total grey clouds. A sudden tornado or earthquake. Unanticipated. But there was a silver lining. A week later I learned my campaign was a finalist for a Silver Anvil and then a week after that, it was also a finalist for a Silver SABRE award. The SABRE went to another campaign, but the Silver Anvil went to the campaign I led in June. Want to see it? Just click here.

April and May were busy with freelance work. That's something new for me: being my own boss, having a very tiny commute downstairs and saving all that gas money. So far June has brought the opportunity to visit the beach two weekends in a row. I grew up living near the beach, but hadn't been back in years. I was too busy at work, remember? Since I'm currently my own boss, I gave myself those vacation days.

I'm job hunting like crazy, but also taking the time to appreciate all the good things in my life. My friends are on the lookout, contacts I've made through work, Facebook, Twitter and LinkedIn are giving me leads and great support and there's a little extra time every day to just be myself and clear out the cobwebs.

So if you are working full time and busy with your career like I was, remember to take a little time for yourself. You might have had layoffs at your office or at another branch and might be feeling scared that your turn is next or trying to do your job plus the additional responsibilities of a former coworker. You might just be running yourself ragged. But do what you can to replenish and recharge. You'll feel better at work and at home.

When Fame Bites

Is your brand ready for fame? Fame in all its incarnations: from glory to gory? When you put yourself out there you may think that a little fame is exactly what you're seeking. But as fast as your personal brand and reputation can be built up, it can all come crashing down.

I'm thinking about this as the headlines swoop by for "real" people caught in the reality of a 24/7 news cycle. You've probably been reading about them. Jon. Kate (and their Plus 8). Nadya Suleman, now forever known as Octomom. Susan Boyle - the Scottish singing sensation and internet darling. Their backgrounds are different, but the cycles are frighteningly similar.

For Jon and Kate Gosselin, it took a couple of years to ramp up their notoriety. It started with a special on Discovery Health when their twin daughters were about four and their sextuplets (3 boys and 3 girls) were about 18 months old, and then short season episodes until TLC took over the show as ratings climbed. Expanded seasons of their TLC reality show, book tours and appearances on Oprah, Dr. Phil, the morning news shows followed until the huge promotable event (could it really be just last August?) of their renewed wedding vows at a resort in Hawaii. Less than six months later, we have nonstop coverage of alleged infidelity, child labor law complaints and rumors of divorce. There's a saying that no publicity is bad publicity, but this family might differ.

For Nadya Suleman, it started with a medical miracle: eight babies surviving birth in a California hospital. A story like this is usually slam dunk positive news. But the tide turned quickly, when it was revealed the single mom had six other young children, no job and no real place to live. Now there are reports that Suleman has signed a contract for a reality show. Oh, and there's an Octomom Vs. Kate Gosselin gossip fight. When did we first hear about Nadya Suleman? Just six months ago. January 2009.

When it comes to Susan Boyle, the cycle turned even more quickly. Her amazing audition for Britain's Got Talent became an instant hit on YouTube. (Yes, I'm linking you there because it's still one of the best videos ever.) How's April 11th strike you? Weeks later, backlash because she got the tiniest of makeovers. And then she was caught on camera cursing paparazzi, and there was even doubt that she'd be able to perform on the final show. But she did, bravely, and came in second -- with class. That was Saturday night, May 30th. Now we're hearing she may have learning disabilities after being admitted to a clinic for exhaustion. That was Sunday, May 31st. Just seven weeks ago, the only people who knew Susan Boyle were her neighbors and friends in Scotland. Seven weeks.

You may think these examples don't apply to your business or your spokesperson because you don't represent a reality show. But the speed of the Internet coupled with the word of mouth amplification we're seeing through social media could make you an overnight sensation -- of the good or bad kind.

Remember Motrin Moms? How about the KFC grilled chicken coupon? Burger King's Facebook "unfriending" campaign? These campaigns hit sour notes within days.

Fame usually comes with positive connotations. When it takes a wrong turn, you're headed straight for notoriety.

Have you had a brush with fame or notoriety? How did you handle it?

Three reasons to visit Alltop.com

I started following Guy Kawasaki on Twitter months ago, after I had visited his website Alltop, a website that aggregates blogs based on their topics. They call it an online magazine rack. Interested in scrapbooking? Visit scrapbooking.alltop.com. How about personal finance? (personal-finance.alltop.com). Maybe you're a huge Carolina fan? Unc-chapel-hill.alltop.com is the site for you.

Three reasons to visit the site:

1. There are so many topics, with new ones created all the time. They are updated 24/7 so there's always something interesting to read. I have found personal and professional inspiration here.

2. You can create your own personal Alltop. Find the blogs on the topics you're interested in and create your own personal mix of news, chat and comments. Plus it's really easy to share links and more with your social network. Mine is alltop.com/stephskordas.

3. Inkslinger is now on pr.alltop.com!

I'm sure there are many more reasons you'd visit Alltop. How are you using it to find the best conversations and topics?

Mary Janes Longing, the Happy Ending

We interrupt this important social media and public relations commentary with breaking shoe news.

Some of you may remember my longing for a certain pair of Mary Janes last summer. No? Let me refresh your memory.

Caught up? Okay. So, even before the economy crashed and my position was eliminated, no way was I paying $189-$229 for that pair of Mary Jane espadrilles. I kept my eye on them, looked for sales at the end of the season. Nothing.

But look what I found today! At Payless!

Don't you just love a style inspiration? And don't you especially love that these cost $14.99 instead of $229? Yeah, I thought so. Just save me a pair in 8 1/2, okay?

And some big linky love for Bargainist, which told me about Payless' big summer sale, which led me to the espadrille section and the objects of my affection.

Measuring Social Media

When I worked for a public relations firm, measuring the ROI of social media was critical, but difficult. These communications tools were new, measurement guidelines seemed to contradict each other and new advice popped up daily. But we still had to explain to our clients why we thought creating a Facebook group, a blog, a Twitter profile or a YouTube channel would help reach their business objectives. So we measured what we could.

We measured how many followers signed up for their Twitter feed, how many comments posted to a blog entry or how web traffic ebbed or flowed when we had blog posts, tweets and status updates linking to a particular page. Good numbers, right? But while the numbers can represent one kind of success, the real measure of social media is engagement and relationships.

As I explain to executives, university students, nonprofits (whoever asks me to talk about one of my favorite subjects), social media is about sharing, connecting, conversation, a dialogue. So does measuring the number of Twitter followers show engagement? How about when you take the auto-follow bots out? Of course not. It's time for real social media measurement.

That's why I'm so exciting a social media measurement guru is coming to the PRSA Tar Heel chapter's monthly meeting next Tuesday. KD Paine has been measuring PR and communications for two decades. I started following her on Twitter a little while ago, reading her blog and catching some of her presentations from other communications conventions. Here are the explanations I've been looking for. Let me link you to two:

• Measuring the ROI of Relationships (presented at SOBcon last weekend, found via Twitter)
• PR Measurement Interview with Katie Paine (Online Marketing Blog)

On Tuesday, Paine's talk at the Greensboro-High Point Airport Marriott is called "Yes You CAN Measure Social Media". For a nominal fee, which also buys your lunch and allows you to network with other communications professionals, you can soak up all the smart measurement advice Paine can dish out. Register here.

There's a Chinese saying: "May you live in interesting times." It can be both a blessing and a curse. But as public relations professionals we are living through VERY interesting times. Not only is the economy doing its rollercoaster ride, but we are watching print and broadcast journalism change before our eyes, bad pitches held up to public ridicule, and the whirlwind 24/7 news cycle spin even faster through social media's instantaneous updates and live feeds.

Social media is a new communications tool with a big impact on our profession. Know how and when to use it, and how to measure it when we do, can help us. And we CAN measure it. Look for me at the Marriott on Tuesday!

It's such an honor to be nominated ...

You hear celebrities say that all the time in the mad rush up to the Gold Globes/SAG/BAFTA/Academy Awards ceremonies, and you wonder if they really mean it. Well, I may never walk the red carpet outside the Kodak Theatre, but I can tell you it's an honor for your work to be nominated for an award.

Two weeks ago, my agency downsized and I held one of the positions that was eliminated. The week after that, I learned the campaign I led was a finalist for the PRSA Silver Anvil awards. Even though I won't be going to the ceremony and may never get to actually touch the award, I can tell you the honor feels like an Oscar already on my mantle.

And just this morning, the same campaign was named one of five finalists for the Silver SABRE award. I'm really overwhelmed. There are judges in New York who are impressed with my work.

I won't turn this post into a Sally Field moment:




but I'm awfully pleased and excited. It'll be hard to wait for May 12 and June 4 to find out what happens at the awards ceremonies. But I don't think it will be as hard as finding a new job in one of the four states with the highest unemployment due to the economy.

But they say those big movie awards usually open doors for those who win and sometimes for those who are just nominated. I wonder what this will do for me in these uncertain times?